Transformation of phraseological semantics in the title position (in terms of the texts of the poetic genre of poemphrase)

The article analyses the status and features of semantic evolution title-phraseologism in poetic genre poemphrase. A poemphrase is a poem title which phraseological item text reveals its informational potential one way or another – central peripheral semes meaning phraseologism, associative series, cultural intertextual relations, etc. this becomes special item, createme semantically transformed enriched with meanings subsequent text. based on author's material (more than 60 texts created 2015–2022). Six types main meaningful correlations followed are revealed personification image embedded phraseology; demonstration content phraseologism fictional personal examples; creating plot semantics phraseologism; literalisation symbol; representation phraseologism-stated problem side aspect rather aspect; objection to postulate phraseologism. disclosure information plot-forming, genre-forming, text-forming analysed. specificity formal correlation demonstrated.